A 58-year-old patient presents with severe epistaxis refractory to 30 minutes of direct pressure. The bleeding appears to be coming from the posterior nasal cavity. The patient's vitals are: BP 100/60, HR 110, RR 22, SpO2 94% on room air. Which of the following interventions should be prioritized?
Apply bilateral anterior nasal packs
Insert a posterior nasal pack
Administer IV fluids and observe
Prepare for immediate surgical intervention